"Great designs aren’t born in order, they’re born in chaos."

Beautiful designs are not created in isolation, they are made when creative minds are invited into the very core of business. At MIDCAI, our Creative Designer’s journey is not just about creating pixels, it is more about learning, helping us get in shape, adapting to the world where she never thought she would become a part of.

This blog is all about how her journey and her experience has been with MIDCAI so far. The excitement that I have about writing this blog is real because I have seen her work closely. And to write about someone’s experience in my own words, gives me pleasure for myself as well as for them. So let’s get into her journey.

When our Creative designer, Tanvi joined MIDCAI, her expectations were very simple. With a background outside of tech, she imagined a workflow that is linear. Linear means she will just receive content and turn it into visuals and deliver within a given timeline. Now this is pretty straightforward. Correct? But every start up unfolds differently and ends up having an entirely different plan and workflow.

What she really found herself in was a whirlwind. The kind of journey where the titles blur, here a good stretch of responsibilities which goes far beyond the JD’s and every day feels like a crash course in designing something new.

Like she says: “I honestly didn’t know what I was signing up for. I thought I’d just get content and design around it, but turns out it’s not like that. Some days I’m brainstorming, some days I’m learning how product tech works, or even what goes on in pre-sales. It’s chaotic, but in the best way.”

Breaking Out of the Comfort Zone

Before MIDCAI, she admits that she was in her comfort zone. The work flow was very steady, safe and very predictable. But safety became monotonous quickly. There were no challenges lethal enough to get through her and push her to create something very different from what she usually created and hence, it didn’t lit her up anymore.

All this eventually shifted when she joined us at MIDCAI which is a start up environment. Here, suddenly she was no longer a creative designer sitting behind the briefs. She became a part of shaping conversations, started translating complex solutions to visuals which clients could actually understand and seeing herself doing those things gave her the outcomes which were not only surprising to her but very powerful too in reality.

Here she says: “Before joining MIDCAI, nothing was exciting or challenging enough. Now, every day I have to push myself, experiment, and make it work. It’s uncomfortable sometimes, but also incredibly rewarding.”

A One Woman Creative Department

Being the only designer in a new company is not just a title but it is a responsibility. Each and every creative asset passes through her. Whether it is a LinkedIn campaign, or a presentation everything passes through her hands with her input in it. So, how can we describe her in a few words?

• She is a brand guardian who makes MIDCAI not just look professional but also feels cohesive wherever it reaches.
• She is a problem solver who makes sure that the most technical slide echoes with clarity and sharpness.
• She also is a storyteller who crafts visuals that catches the eye and also tell the why behind the work that MIDCAI does.

Also, she is an unspoken presentation rescuer. The one who turns a deck of some chaotic looking bullet points into something that attracts the client and makes them lean in. When the company is big, all these roles are divided amongst the team members. But in a startup, the challenge and the joy, she takes it all.

Design in a Tech Heavy World

At MIDCAI(being a Salesforce Consulting company), the room is mostly alive with the language that is only understood by the techies. Talks that involve functionalities, integrations and implementation models etc. Also, the conversations move quickly, flowing from the system architecture to deployment strategies. A complete new world for Tanvi here which is built on process, precision and performance.

And then right in the middle of it all, there is her: Our very own designer.

While consultants speak in the language of workflows and data models, she speaks in colour, form and emotion. While others are building the system, she builds the experience. Her work makes things look nicer and also makes more sense when her designs are linked with our technical work. And that is why her role stands out. Because a work that seems only functional, she adds feelings to it.

"Designers are the empathy layer in a system built on logic."

Chaos as the Best Classroom

Gone are the days when she used to just create things without any chaos. Some days, she is sketching a creative concept from scratch and other days, she is learning about pre-sales (a world she never thought she would be exposed to). She has to revamp the elements in branding and she is also immersed in understanding Salesforce products to design assets that actually makes sense for end users. All this is not at all easy. But then that is the whole point. She also admits that there have been times when it felt overwhelming. Yet at every step she came out of her comfort zone she once lived in and discovered that she is capable of doing far more than she ever did till now.

More Than Pixels

In my honest opinion, her work is beautiful and it builds identity. At MIDCAI, each graphic shapes how the world is going to perceive the company. Every design carries the culture, ambition and values that are determined to make an impact. Her journey is proof that being the only one doesn’t mean she is alone here. It means that she is essential.

We are all thankful for Tanvi’s hard work and her determination to bring something unique on the table every single time. I would like to end the blog with a quote that says it all.

"Being the only pixel in a sea of code doesn’t mean you’re out of place. It means you’re the spark of colour that makes everything else come alive."